You may be tempted to stop marketing over the coming months. One word – DON’T (or is that two?). Of course, when cash is tight you need to make sure you’re getting the most out of every cent you spend. You just need to be more selective about what opportunities to choose. According to the Retail Think Tank, research has shown that increasing your marketing during a recession puts you in a much stronger position after it has passed. “When comparing the figures of those who continue to invest with those who haven’t, it’s the businesses who continue to spend that gain market share from their competitors during tough periods and position themselves to prosper afterwards”.

If you were building your house, they always say that using a good architect will save you money in the long run. It’s the same with marketing. Get us involved at an early stage and we can keep you up to date with special offers and new ideas. If you choose to stop marketing, you’d better hope your competitors do too!

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Recession Blunders

February 17, 2009

Recession. We’re bombarded with this word every day. How is it affecting your business? Downturns can be an opportunity to grow your business. But some businesses make horrendous mistakes.

Details of a few of these blunders can be found in our ‘Idea’ magazine (Call or email to request a free copy!). In the meantime, we will post a new blunder up each day this week.

BLUNDER 1: Forgetting the customer.

There are some consumers – and businesses – who are less affected by a recession and some who actually benefit from the downturn. During a recession, people change their buying behaviour – we’re more careful where and when we spend our cash. As a result, customers have more power than ever.

For survival, businesses need to be even more focused on understanding their customers’ needs and wants. Why should they buy from you? What do you do differently? What can you offer them that others can’t (or won’t)?

Double Award Winning Design

February 9, 2009

ada-winner-09

OMG, just like Britney, 0ops we did it again!

That’s right, we’ve followed up last year’s Annual Design Award with another this year! Congratulations to Lindsay who swept up a number of awards including runner-up places in two categories, one winning entry in another category, and the title of Overall Winner.

We’d like to congratulate all the designers that were recognised this year. The standard of work is always high and we are very proud of Lindsay’s achievements.

We hope our clients feel they are winners too as we try our best to produce consistently fabulous design work!

Award Categories:
Runner Up, Hand-Out Category, Sin Savers

Sin Savers Flyer

Runner Up, Functional Category, Safer Sex Ball, Swansea SU

Safer Sex Night Condom Packet/Flyer

Winner, Prestige Category, Degreez Guide, Student Digz.
digzbook2

More info on these projects can be found archived in ‘September’. Printing.com will be producing an awards brochure featuring the work. If you’d like to receive a free copy, please get in touch!

I Love my Stationery X

February 9, 2009

This month its time to love your stationery. Take advantage of our half price offer and update and refresh the look of your company.

1,000 full colour Letterheads
1,000 full colour Compliment Slips
500 x 2 different sets of double sided Business Card
ALL THIS FROM £172 +VAT (SAVING £173!!)

offer-wide