Tips from Tesco

May 10, 2009

You’ve probably heard news of Tesco’s record £3.1bn annual profit announced a couple of weeks ago, refreshing, given the current economy. The chain is confident it can continue to make progress during these difficult financial times.

Chief executive Sir Terry Leahy said in a statement: “At a time when customers everywhere are feeling the economic strain, we are responding to their changing needs in all our markets by lowering prices, introducing more affordable products and offering even sharper promotions.”

He also said “We all need to eat.”
Quite.

But there’s a little more to it than that. I visited Tesco today and in the main aisle they had an offer on tissues and hand sanitiser. An excellent response to the hype surrounding Swine Flu!

The smallest business can learn a lot from Tesco’s ability to adapt quickly and give the customer what they want.

What a Week!

April 24, 2009

Yes, we’ve been hard at work this week… making up for spending time going up (and sliding down) Mont Blanc.

We attended thebestof Swansea’s relaunch this week and were fortunate enough to win a feature in their magazine next week. So we’d better start thinking of some good things to say to make it an interesting read. No doubt we’ll tell you more nearer the time. It was a good evening, with some amazing magic and entertainment from InHouse Ents. We didn’t win the star prize, kindly donated by Trainer BMW… a brand new Mini. Our good friends at 1st Line Recruitment did. We were rather envious until we discovered it was a model car. Still, congratulations, Ricky, on the new company car.

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Photography by Affirmation Photography

This week alone, we’ve worked on projects for Professional Football Agents, A Bespoke Hat Hire Company, A Floatation Centre, Taxi Firm, Letting Agency, Hair Salons, Accountancy Firms, Satellite Installers and more. Plus we’ve just hit the print button on a fantastic piece of promotion highlighting Swansea Student Union’s Smurf Party and Guinness World Record Attempt! We’ll post the artwork up soon.

We have lots of ideas to help your business… maybe we can help YOU next week?

Just about every major retailer has been running “20% off” sales in the past few months. We’ll be seeing more of this in the future as desperation sets in. Some will be a last “roll of the dice” to clear old stock – and at unsustainable prices. In a recession, people are far more responsive to pricing rather then “promotions”, compared to boom times. You may notice that companies running “free gift” promotions last year are now more likely to be running “money off” discounts instead. A cold hard discount off the price will be more powerful than “free flights” or “free teddy” when the purse strings are getting tighter.

Have you noticed fewer leaflets dropping through your door? Some of your competitors will be forced to reduce their marketing as times get harder. This is great news for you. If your competitors reduce their marketing then there’s less ‘noise’ and ‘clutter’ to compete with, making your marketing communications have a louder, clearer “share of voice”. If your competitors have gone quite on their customers, that may be a sign they’re in trouble. Fill this gap with an offer which will persuade cost-conscious consumers or business to try you.

Its much easier to sell to people who already know you. Don’t forget them. They know you, they know what you do and you know what they buy from from you. It costs less to market to existing customers (no expensive mailing lists to buy) and there’s usually a higher conversion rate.

People hate being let down and customers marking purchasing decisions in a downturn are more likely to choose a business they know they can trust to deliver.

Customers are more likely to buy from businesses who are still actively engaging with them. So stay in contact with them, to reassure that you’re here for the long haul. By keeping in touch, you’ll be the first to know if they’ve anything coming up in the future. And do some digging. What else do they buy, that they’re not buying from you? How can you increase your “share of their wallet”? Do they know about other products or services you offer? Can you switch them onto a more profitable product by offering them a complimentary upgrade for their first time?

March Madness

March 4, 2009

I thought 99 had something to do with ice-cream but it appears that I am wrong. This month we have 8 amazing offers at one low price of just £99!

Save up to 50% with
£99 LETTERHEADS
£99 STICKERS
£99 LEAFLETS
£99 FOLDED LEAFLETS
£99 BUSINESS CARDS
£99 FLYERS
& MORE!

How does 10,000 A5  leaflets for £99 sound?

Give us a call to chat about any of the deals (01792 644922), or click the link below for full details.

March Offer

You may be tempted to stop marketing over the coming months. One word – DON’T (or is that two?). Of course, when cash is tight you need to make sure you’re getting the most out of every cent you spend. You just need to be more selective about what opportunities to choose. According to the Retail Think Tank, research has shown that increasing your marketing during a recession puts you in a much stronger position after it has passed. “When comparing the figures of those who continue to invest with those who haven’t, it’s the businesses who continue to spend that gain market share from their competitors during tough periods and position themselves to prosper afterwards”.

If you were building your house, they always say that using a good architect will save you money in the long run. It’s the same with marketing. Get us involved at an early stage and we can keep you up to date with special offers and new ideas. If you choose to stop marketing, you’d better hope your competitors do too!

Recession Blunders

February 17, 2009

Recession. We’re bombarded with this word every day. How is it affecting your business? Downturns can be an opportunity to grow your business. But some businesses make horrendous mistakes.

Details of a few of these blunders can be found in our ‘Idea’ magazine (Call or email to request a free copy!). In the meantime, we will post a new blunder up each day this week.

BLUNDER 1: Forgetting the customer.

There are some consumers – and businesses – who are less affected by a recession and some who actually benefit from the downturn. During a recession, people change their buying behaviour – we’re more careful where and when we spend our cash. As a result, customers have more power than ever.

For survival, businesses need to be even more focused on understanding their customers’ needs and wants. Why should they buy from you? What do you do differently? What can you offer them that others can’t (or won’t)?

I Love my Stationery X

February 9, 2009

This month its time to love your stationery. Take advantage of our half price offer and update and refresh the look of your company.

1,000 full colour Letterheads
1,000 full colour Compliment Slips
500 x 2 different sets of double sided Business Card
ALL THIS FROM £172 +VAT (SAVING £173!!)

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January Sale!

January 5, 2009

Happy New Year Everyone!

Enough of roasting chestnuts on an open fire, let’s get down to business. We have some great offers to kickstart your year – including half price leaflets and cards – click the link below to check them out. Or, give us a call and we can suggest the offer that will be most helpful to you.

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